T.A. Solberg Company, Inc. celebrates excellence at 7th Annual TAS Awards Banquet

T.A. Solberg Company, Inc. (TAS), the locally owned and operated parent company of Trig’s and affiliated businesses, proudly celebrated its 7th annual TAS Awards Banquet Thursday, honoring the dedication, leadership, and exceptional service of its associates across all company entities.

Pictured for Excellence in Servant Leadership, from left, are: Jason Sloan of Trig’s Eagle River, Justin Mayer of Trig’s Support Center, Christina Powers of Trig’s Rhinelander, Vince Halcombe of Trig’s Minocqua and Ricky Cropley of Trig’s Support Center. Not pictured: Shelly Phebus of Tone Zone Fitness.
(Contributed photograph)

The annual event is a cherished tradition that brings together team members to reflect on the year’s accomplishments and recognize the individuals who go above and beyond in their roles. This year, over 600 associates were eligible for recognition, and approximately 60 individuals were honored for their outstanding contributions across a wide range of departments and locations.

Awards presented during the banquet include:

• Excellence in Servant Leadership. 

• Excellence in Operations. 

• Excellence in Guest Service. 

• Outstanding Department Leader. 

• The Spark Award.

• Outstanding Business Leader. 

• The Solberg Award, TAS’ most prestigious honor. 

This year’s Solberg Award was presented to Angie Miller, store director of Trig’s Eagle River, for her exceptional leadership, unwavering commitment to excellence, and embodiment of the core values that define the T.A. Solberg legacy.

Pictured for the Solberg Award, the most prestigious award of the night, is Trig’s Eagle River store director Angie Miller.
(Contributed photograph)

Team members from all TAS entities were eligible for recognition, including Trig’s, Trig’s Village Market, Ace Hardware, Tone Zone Fitness, Trig’s Smokehouse, Trig’s Pharmacy, Shell, and Caribou Coffee.

“Our people are the heart of everything we do,” said Bob Jaskolski, president and CEO of T.A. Solberg Company, Inc. “I couldn’t be more proud of this team and the way they show up every day — with integrity, with passion, and a mindset for providing great service. Being a locally owned and operated independent means we’re part of the communities we serve, and our associates are what make that possible.”

In addition to associate honors, each year the TAS Awards also recognize one Outstanding Business Partner. This year’s recipient was UNFI, the company’s primary grocery wholesaler. UNFI was commended for its reliable partnership and high level of service, with special recognition given to Chris Morton and his team for their ongoing support and collaboration.

The TAS Awards continue to stand as a powerful reminder of the strength of the company’s objectives: celebrating people, fostering leadership, and creating meaningful impact in every area of the business.

T.A. Solberg Company, Inc. is a proudly independent, locally owned and operated business based in northern Wisconsin. The company operates a diverse family of brands including Trig’s grocery stores, Trig’s Village Market, Ace Hardware, Trig’s Smokehouse, Trig’s Pharmacy, Shell, Caribou Coffee, Trig’s Floral & Home, Trig’s Trucking, and Tone Zone Fitness. With a commitment to quality, service, and community, TAS continues to set the standard for local business excellence.