July 28, 2016 at 8:42 a.m.
Lake of the Torches Resort Casino receives national recognition for casino marketing
Lake of the Torches Resort Casino receives national recognition for casino marketing
The Romero Awards are the top honors in the casino marketing industry and recognize the most significant achievements in casino marketing and promotions in the gaming industry in North America and abroad, according to a Lake of the Torches press release. The awards are presented to top gaming venues for their innovation, creativity, originality and implementation of their marketing strategies during the previous year. They are named after John Romero, a casino marketing pioneer and author, and are considered the standard for excellence in casino marketing, the release states.
A panel of experts from throughout the gaming industry reviewed the submitted entries and selected the winners in a variety of categories. Judging criteria for the awards included marketing or promotion concepts; strategic rationale and execution of the promotion; casino revenue and other measurable results; the competitive advantage provided to the casino and the relationship of the promotion to the casino's customers and to the community.
Lake of the Torches Resort Casino received the following awards:
Silver Award, Direct Mail Marketing: Ultimate Jackpot Party
Honorable Mention, Community Relations: Carry the Torch Fundraiser
Honorable Mention, Direct Mail: $10,000 Monster Mash Cash
Honorable Mention, VIP Promotions: Treasures of Cash
Honorable Mention, Community Relations: Warm Up to Winning
Lake of the Torches Resort Casino has accumulated a total of six Diamond awards, 13 Gold awards, 13 Silver awards and 34 honorable mentions during the past nine years.
"Lake of the Torches is very appreciative to receive such honored recognition from its peers in the casino marketing industry," said Director of Marketing Leana Schlecht. "Our energetic and creative marketing team works very hard throughout the year to provide innovative and fun promotions and events for our guests to enjoy everyday at the Lake."
More information on upcoming events at Lake of the Torches is available at www.lakeof thetorches.com
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