August 19, 2015 at 3:18 p.m.
LOTC receives national recognition
LOTC receives national recognition
The Romero Awards are the top honors in the casino marketing industry and recognize the most significant achievements in casino marketing and promotions in the gaming industry in North America and abroad. The awards are presented to top gaming venues for their innovation, creativity, originality and implementation of their marketing strategies during the previous year. They are named after John Romero, a casino marketing pioneer and author, and are considered the standard for excellence in casino marketing.
A panel of experts from throughout the gaming industry reviewed the submitted entries and selected the winners in a variety of categories. Judging criteria for the awards included marketing or promotion concepts; strategic rationale and execution of the promotion; casino revenue and other measurable results; the competitive advantage provided to the casino and the relationship of the promotion to the casino's customers and to the community.
Lake of the Torches Resort Casino received the following awards:
• Gold Award, VIP Promotion: Mow Money
• Gold Award, VIP Promotion: Caffeinated Cash
• Honorable Mention, Electronic Marketing: 3X 4X E-blast
• Honorable Mention, Casino Floor Promotion: $550,000 Guaranteed Giveaway
• Honorable Mention, Casino Floor Promotion: Race Into Cash
Lake of the Torches Resort Casino has accumulated a total of six diamond awards, 13 gold awards, 12 silver awards and 31 honorable mentions during the past nine years.
"Lake of the Torches is very honored to receive such esteemed recognition from our peers in the casino marketing industry," said Director of Marketing Leana Schlecht. "Our dynamic marketing team and the rest of the staff at Lake of the Torches work hard every day to create and execute the most innovative and exciting promotions for our valued guests to enjoy while visiting our property."
More information on upcoming events at Lake of the Torches is available at www.lakeofthetorches.com.
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