January 29, 2014 at 2:52 p.m.

Downtown Rhinelander was once home to 10 clothing stores

Downtown Rhinelander was once home to 10 clothing stores
Downtown Rhinelander was once home to 10 clothing stores

By By Joy Vancos-

When the new J.C. Penney store finally moved into Rhinelander in 1927, it was an era of transition of sorts for downtown businesses. Prior to this time period, there were several individual stores featuring men's clothing or gent's furnishings. Women preferred to go to dressmakers for the one-of-a-kind item; however, there were two stores which carried a small selection of women's ready-to-wear and clothing for children. A few millinery shops still existed, but hats were not the rage they once were. The new modern department store was the place to go for all these things, along with household furnishings - it was the early version of one-stop shopping. Montgomery Ward's also opened a store at the south end of Brown Street later the same year. At one time there were as many as 10 clothing stores in the downtown area, but only one survived the department store era and made it into the 21st century - DeByle's.

George DeByle came to Rhinelander as a young man of 16. His first major business role was as manager of the Alpine Hotel (later the Wonder Hotel). After five years, in 1926, he purchased a small men's clothing store in the Hilgermann building.

When the Forbes block was constructed at the corner of Davenport and Brown streets, DeByle leased a small portion of the building and moved Debyle's Good Clothes there, eventually including his sons, Murly and Rhinehart, in the business. Leasing the prominent corner space was Isackson's Clothing Store, which featured women's clothing. The two retailers worked almost side by side for more than 20 years until the death of Barney Isackson. In 1957, the Isackson store was purchased, entryways were opened between the two stores and DeByle's expanded into the ground floor, remaining in business uptown for 45 years.

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