April 16, 2014 at 4:20 p.m.
Big D's Auto Repair now open in Rhinelander
Big D's Auto Repair now open in Rhinelander
By Marcus Nesemann-marcus@rivernewsonline.com
That's where the helpful crew at Big D's Auto Repair, located at 685 W. Davenport Street, comes in.
The new business, which opened on April 1, offers a wide range of automotive services to help baffled customers figure out what's wrong with their ride.
"We do everything from diagnostics to front-end work to brake work, suspension work, tune-up work, we do just about everything here. Whenever the check engine light comes on, we can check all of that out - I've got the latest and greatest to do all of that," said owner Derek Marshall.
"We tackle most everything down here. Whatever the problem may be, we'll help you figure it out and get back on the road."
Marshall has been working on cars professionally for over 20 years and has always wanted to own his own shop.
"I've been doing this for about 22 years now. I've worked at three different independent shops and I figured I'd give it a go on my own and see what happenes," he said.
Much like the stereotypical caricatures of used car salesmen and insurance salesmen, auto mechanics can sometimes be seen as trying to make as much money possible without caring about the car or the person who owns it. Marshall said he's looking to end that stereotype by offering a large dose of honesty to his customers.
"We're just a new business trying to satisfy the customers and give them the best price we can and be straight with them. I try not to over-price anything," he said. "The big thing I'm going to do is if I run into major problems on a vehicle, besides what it's already in here for, I'm going to stop where I'm at and call the customer to try and save them a couple of dollars. Living in Rhinelander, a lot of people are living paycheck-to-paycheck and they appreciate when you find something else wrong and you're halfway there, it can be done right then and there for a little bit cheaper. Or, if they can't afford it right away, at least they know it's coming up and can prepare for it. We just want to do what's best for the customer."
Marcus Nesemann may be reached at marcus@rivernewsonline.com.
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